Interesting and Helpful Reading

During the last weeks I had the chance to read / skim some interesting books – some of them might become handy for you as well. Here I briefly digest the most important ones to me:

Bruhn Jensen, Klaus (2002) A Handbook of Media and Communication Research. Qualitative and Quantitative Methodologies. London and New York: Routledge.

This book provides a comprehensive collection of essays on scientific methodologies in media and communication studies. It is structured in three main parts, each consisting of at least two articles. Part one gives an historical introduction into research methods in media and communication studies. The focus is put on the humanities in media / communication research and sociological approaches. Part two deals with systematics and processes of mediated communication. The articles in this chapter are subdivided into four categories: texts on media organizations, media texts, media audiences and media contexts. The third and last part focuses scientific approaches and social applications; the articles of this chapter describe quantitative and qualitative research processes as well as the complementary use of both approaches in one project. Regarding our own MA projects, this book can be very helpful to develop an appropriate scientific method.

Lister, Martin / Dovey, Jon / Giddings, Seth / Grant, Ian / Kelly, Kieran (eds.) (2009) New Media. A Critical Introduction. Second Edition. Oxon and New York: Routledge.

This work subsumes the current state of research on the New Media. It provides a comprehensive and elaborate conjunction of theoretical approaches and practical examples. Topics are New Media and New Technologies, New Media and Visual Culture, Networks, Users and Economics, New Media in Everyday Life and Cyberculture. Therefore, the book deals with a wide range of issues we discussed in Information Societies so far. The reader gets an widespread overview of the topic(s) and can use this as a basis for further research.

Webster, Frank (1995) Theories of the Information Society. London: Routledge.

Despite the fact that Webster’s book is a bit older than other, similar publications, it still gives a good introduction into the discussion on information societies. He focuses the ‘shape’ of information in modern, post-industrial societies, especially in a capitalistic context. Though the huge changes caused by the internet were at the time of publication only at the beginning, some of Webster’s basic observations, assessments and thoughts are applicable to current issues. A highly theoretical work, which postulates some knowledge in postmodernism and epistemology.

Rice, Ronald E. / Atkin, Charles K. (eds.)(2001) Public Communication Campaigns. Third Edition. Thousand Oaks, Cal.: Sage Publications.

PR-campaigns are one of the countless sources which feed information into the continuously flowing data-stream of today’s media-/ information society. How to approach, assess, identify and finally create such PR information products? This book provides therefore a comprehensive, (academic) examination of this kind of media artefacts. It consists of five chapters, ranging from historical and theoretical foundations, campaign design and evaluation,  several case studies to new approaches and current challenges. The chosen articles set value on the combination of theoretical approaches and practical examples.

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